As 1990 rolled around, adding apparel seemed like a no-brainer, so we brought in the ultimate music fan essential: band T-shirts. Customers flipped when they walked into Hot Topic stores and saw Bauhaus, The Cure, TSOL, and Depeche Mode rock tees. Within a year, we offered about 50 different band titles, along with rock-inspired clothing lines like Lip Service and Serious. As we continued to expand, we discovered that our customers were also drawn to the underground cartoon, cult movie, and comic book scenes
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